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Kelan Blog


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Sales Techniques


By Kelan Grady at 2010-06-30 00:37:45
Sales qualifying techniques. If you don't want to spend so much time on people who don't have the slightest intention of buying from you, I recommend that you develop an effective sales qualifying technique. You need to have a profile of your ideal customer and you must set a criteria that your prospects must meet. By doing so, you can easily identify those people who are most likely to buy from you.

We must prioritize our duties and prospects to maximize time - we need to do things differently - shake things up. Have you been using the same sales techniques for the last two years? If so, it isn't realistic to expect better results than you are currently getting. So, evaluate what you do every month/quarter and make adjustments. Even small changes will keep you fresh. A time saving tip - while you want to always provide great customer service to all your prospects, it's the top 20% that get you to your goals - the 80/20 rule. Find and focus on these prospects.

Be prepared, after you give a short sales pitch - without being "pitchy" about it! - to ask for the sale. Then you'll probably get an objection, which you need to address, and then ask for the sale. Each time you get and answer an objection, and only if you successfully answer the objection, then ask for the sale. Of all the sales closing techniques, this is probably the most unused but most powerful piece of advice. Be ready to ask up to 5 times without being obnoxious about it.

Suppose we are now in a bookstore where there is more freedom involved; what is the best sales technique here? Do you ask if they want a bookmark to every customer? While you might sell a few bookmarks your time is better spent before that talking to the customer and building a relationship, with this method you can leap on opportunities as they arise. They might mention they liked a particular author and you know another that has a similar style, you might discover that their grandchild is addicted to fantasy novels and you have another item to sell in a natural organic fashion rather than a forced one up fashion.

Read customer reactions. Another important sale technique is to read customer reactions. Watch the facial, body language and verbal reactions of the customer. Be able to detect, interest and disinterest as well their general reaction to the pitch and the product. Hopefully, the reactions will be positive, because they are interested in what you are selling. If they seem disinterested, remind them of the more prominent points that your product has.

Other things that can be kept in mind are the wa ythat sales people represent the company and give other people presentations on the product or service that they are dealing with. This really helps a lot to convince people and make them understand and believe that what you are selling them truly is noteworthy and is a good product and they should be investing in it.

Another fundamental sales technique is to ask really good open-ended sales questions to uncover problems that your products can solve. This is what selling is all about. It's not about selling, it's about helping someone to make the right buying decisions.If you're selling Cessna Citation Jets, invite your sales prospect to sit up front with the pilot for a test flight.

Read about federal student loan. Also read about refinancing mortgages and bonds investing.
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